Post-pandemic Event Design
COVID has changed how we'll interact
"Event owners and designers have now experienced, once and for all, the status quo of an events world online," said Ruud Janssen, CMM, DES (MPI France-Switzerland Chapter), founder and managing partner of the Event Design Collective. "We have been forced to deal with this change in a most universal way. Health is a basic need and can never be tampered with as a variable. When the context changes, so do these elemental ingredients of the event design."
The fundamental components of event design will remain unchanged, he said.
"Post-pandemic event design is very much like pre-pandemic event design," Janssen said. "It's user-centric…and takes into account each of the stakeholder's pains/gains, expectations and commitments and identifies the entry and exit behaviors."
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