New Toolkit Helps Members Sell More Effectively in an Online World
How to transition from in-person to online sales
With the pandemic forcing so many business processes to go virtual, the International Foodservice Manufacturers Association (IFMA) knew its members needed help keeping up. With this is mind, IFMA released a new Virtual Operator Engagement Toolkit recently.
“Members are going to be able to more effectively sell in an online world by using the recommendations in the toolkit,” said Charlie McConnell, IFMA’s senior director of insights and best practices.
The toolkit is the first product of a new standing committee IFMA created called the Go-To-Market Planning Program. That group is made up of 30 members and its goal is to tackle important issues members are facing and offer guidance.
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