04/01/2021

Tips for Producing a Successful Community Podcast

Consistency supersedes frequency

Editor’s Note: Today’s post is by Juan Fuentes. Juan is the Americas Marketing Manager at Accucoms publisher services, and a member of the SSP Marketing & Communications Committee.

Podcasts have emerged as an incredibly popular audio content platform within the past couple of years. This form of information and entertainment not only allows us to multitask while listening but is accessible to anyone and builds communities. According to recent Nielsen data, podcasting continues to thrive at a 20% rate of growth and could double by 2023.

One of the many popular programs in the academic publishing industry is the Society for Scholarly Publishing’s (SSP’s) Early Career Development Podcast co-hosted by Meredith Adinolfi, vice president of publishing operations at Cell Press, and Sara Grimme, director of strategic accounts at Digital Science. The podcast series offers advice and discussion on how early career publishing professionals can add to their skill sets, develop networks and take advantage of opportunities. I caught up with Meredith and Sara about the success of their podcast and tips to producing quality content.

Please select this link to read the complete article from The Scholarly Kitchen.