The Future of Trade Shows
Technology will be prevalent
As your organization begins to look ahead, one question that continually comes up is, “What will the tradeshow industry look like?” No one has a crystal ball to predict when or how conferences and connections will be made, but there are some trends that will likely be part of the picture.
In the Future of the Tradeshow Industry…
Technology Will Be Prevalent
Tools such as badge scanners and customized apps are just the beginning of the technology utilized by those hosting and exhibiting at trade shows. Imagine a future where booth staffers could wear internet-enabled glasses and an earpiece. The glasses would scan an attendee’s badge as they enter the show and alert you of their presence. More technology like this is on the way for the trade show industry that will help exhibitors connect more easily with their attendees.
It will likely be some time until trade shows will be at full capacity as the country works toward a new future. For some exhibitors, this could be beneficial by only inviting attendees with genuine interest which may translate to better leads.
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