Four Tips for Creating an Effective Affinity Program
Build a program that boosts membership value
If done right, an affinity program serves as a revenue stream, a retention tool, and a boost in membership value. But what really entices members? Not just a bunch of random, irrelevant discounts. An effective affinity program targets members’ specific needs and provides legitimate value.
“What can you be doing as an organization to help, support, care for, and connect more effectively with your audience?” said Brian Haney, CAE, founder and vice president of The Haney Company, a financial services firm that advises associations. “Whether or not it makes money or lends itself to affinity, don’t be tone-deaf. Really lean in empathetically. Then build a strategy around how to enhance that moving forward.”
Use these tips to develop an affinity program that suits your members.
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