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Weekly Now: Crowdfunding Donors Favor Familiarity

April 20, 2021

If you want to get someone to support a crowdfunding campaign, it helps if they’re familiar with you first.

A new study by the Indiana University Lilly Family School of Philanthropy finds that more than half of crowdfunding or social media donors (52.5 percent) favored giving to family members or close friends in 2019, while less than a third (29.3 percent) were willing to donate to a stranger’s campaign. And friends received significantly more on average—$79 per donation, compared to $10.

Charitable organizations did slightly better, at 47.1 percent, while non-charitable campaigns drew less donor interest.

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