How Volunteer Expertise Brought a Membership Dashboard to Life
Harness your volunteers' knowledge when encountering a challenge
Keeping member data updated is hard enough, but taking on a project with complicated software is an even heavier lift. In the case of one small-staff association, harnessing volunteers’ expertise proved to be an excellent solution.
The Society for Industrial and Organizational Psychology (SIOP) has a staff of 11 serving 9,000 members. With her team spread thin, Jayne Tegge, SIOP's member engagement manager, was thrilled when the organization's membership analytics subcommittee took on the task of creating a member dashboard using Tableau, a sophisticated data visualization platform.
"Because data collection and analysis and making evidence-based decisions are crucial to part of what our members actually do for their jobs, they took the ball and ran with it," Tegge said.
Please select this link to read the complete article from Associations Now.