Professional Membership Tips: Remember Peers in Troubled Times
April 22, 2021
A new program of the American Library Association (ALA) will help members hold on to their membership in ALA during a difficult time for the profession. It’s also a strategy for long-term member retention and engagement.
HOW DOES IT WORK?
Unemployed library workers can apply to receive a one-time sponsorship to cover basic ALA membership for one year. Established with initial funding from ALA, the fund will sponsor at least 100 regular memberships beginning in May. The sponsorship of additional memberships will be contingent on donations from members after the program launches. Sponsorship will apply to members who hold current regular, international, library support staff, or non-salaried membership types and will extend to members whose memberships have lapsed within the last three years.
WHY IS IT EFFECTIVE?
The ReMember Fund is a membership retention strategy, which is why it is limited to current or recently lapsed members, said Melissa Walling, CAE, ALA’s director of members relations and services.
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