Is it Time to Invoice Digital Only?
Print communications have advantages when it comes to invoicing
Some associations have gone all-digital for their member billing. This move—which seems like a no-brainer in a digital-first world—has paid off in the past year, as notices sent to business addresses might not have found their way to the intended recipients. It pays off in other ways, too: The American Camp Association (ACA) saved a significant sum of money by going digital.
“In mailing costs alone, it saved us nearly $10,000 annually,” said Grechen Throop, ACA’s director of member and customer development.
But other associations have compelling reasons for using print. Some still have a large percentage of members renewing by mail. The Emergency Nurses Association (ENA) saw a considerable drop in retention rates after temporarily eliminating print invoices.
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