Keys to Managing Your Board
Without the boardroom
Like almost everything else this past year, board management has changed. Board members sitting around a long table in a room somewhere—having flown in from all parts of the country and even the world—seems like a quaint relic from another era. Boards have made the shift to meeting remotely, and CEOs have learned to manage their work differently. Even after the pandemic subsides, the lessons learned will provide new flexibility for association executives in the future.
So, what are the best ways to manage a remote board? Here’s advice from two experts in the field.
First, recognize that everyone has virtual meeting fatigue at this point, says Lowell Aplebaum, FASAE, CAE, CEO of the association consultancy Vista Cova, which focuses on group facilitation. People learn and engage better in experiential formats and not in passive ones, he said. If a board meeting is mainly report-outs on Zoom, “you’re going to have people go numb within 10 minutes.”
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