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The Strategy-analytics Revolution

Advanced analytics need to be brought into the strategy room

Over the past decade, advances in digital analytics have transformed the way businesses operate. From marketing and pricing to customer service and manufacturing, advanced analytics is now central to many corporate functions.

The same, however, cannot be said for strategy—at least not yet.

While strategy development will always require creative and thoughtful executives to set aspirations and make bold choices, analytics tools can give you an edge.

Please select this link to read the complete article from McKinsey & Company.

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