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04/29/2021

How Better Organizational Listening Can Improve the Workplace

Ethical and strategic listening helped employees feel better connected

The pandemic has led to an uptick in remote work at many associations, forcing an abrupt change from the face-to-face communication people were used to. While most organizations have survived the change, some may be wondering if they’ve done it well. Research published in the Journal of Communication Management looked at how several organizations, including a trade association, communicated during the pandemic.

Marlene S. Neill, Ph.D., lead author of the study and an associate professor of journalism, public relations and new media at Baylor University, said two critical listening skills were present among workplaces that communicated successfully during the pandemic: ethical listening and strategic listening.

“Ethical listening is being sincere when you’re getting input from an employee and being open to feedback,” Neill said. “Strategic listening is using those insights to make better decisions for the organization.”

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