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Find Your Future Members by Partnering With Gen Z on College Campuses

Tips on cultivating the next generation

How to tap into the potential of a younger generation of members is an ongoing conundrum. Engaging them early, in college, with a meaningful partnership is a key strategy for the American Association of University Women (AAUW).

AAUW has college partners, including one at Texas A&M University. The group evolved when the Women’s Resource Center opened on campus and presented a salary negotiation workshop using a presentation from AAUW’s national office. This led to the group becoming certified as an AAUW college partner in 2012.

Kelby Kosel, a senior at Texas A&M, is president of the partner group. She was drawn to it because she was interested in women’s issues and was looking for opportunities at the traditionally conservative university to advance those issues on campus.

Please select this link to read the complete article from Associations Now.

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