Complete Story


Adopt the CEO Lens

Winning culture starts at the top

The helicopter view, cultural cultivation and digital-inclusive decision making are three key threads among the many woven through the newest edition of ASAE Professional Practices in Association Management, a handbook for the field and critical CAE candidate reading. The book’s narrative assumes an executive lens, which isn’t a bad way to think about the work you do now and could be critically important to the roles you want in the future.

As in other fields, the association management body of knowledge is codified through a regularly recurring job task analysis, which underpins the CAE content outline, updated literature, learning programs and other resources. Professional Practices in Association Management is a key installment in the field’s literature. ASAE published the fourth edition in February 2021, making it the newest of the CAE Core Resources.

Edited by Susan S. Radwan, CAE, Professional Practices covers topics ranging from boards and governance to digital communication strategy to membership and engagement. All the while, the 65 contributing authors reinforce executive responsibilities as mission stewards, risk managers, idea brokers, and myriad other roles. Here are three executive-mindset messages from the book, among many.

Please select this link to read the complete article from ASAE's Center for Association Leadership.

Printer-Friendly Version