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Every sector within the association world has been affected by the pandemic, but for the members of the United Motorcoach Association, business came to a screeching halt in an instant.

“The shutdown was almost immediate for motorcoach operators at the onset of Covid because people weren’t taking group travel,” said Julianne Ryder, director of marketing and communications at the United Motorcoach Association *UMA). “It was just devastating to our industry.”

In response to the financial crunch experienced by the 700 companies that make up UMA’s membership, the board of directors decided to waive all membership dues starting in April 2020. That gave much-needed relief to existing members, said Ryder, and “it also allowed us to bring in companies that had not been members before and needed our services very badly.”

Please select this link to read the complete article from Associations Now.

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