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Meetings Memo: Better Booth Business

How you can help your exhibitors at virtual events

All associations want exhibitors to have a good experience and generate leads at their virtual events. So, what can organizers do to help? After reviewing 461 virtual conferences, virtual and hybrid events platform Swapcard offered 10 data-backed recommendations in “The Business of Virtual Events: How to Close Business Deals at a Virtual Event, According to Data.” Here’s a look at five of them.

Encourage interactions before the event. Swapcard data reveals that in the days leading up to a virtual tradeshow, up to 28 percent of the time attendees spend exploring the platform is devoted to browsing exhibitors. That means exhibitors can capitalize on attendee interest before the show opens. Because of this, organizers should open the platform ahead of time and implement an effective communication strategy that urges exhibitors and attendees to use the platform in advance of an event.

Extend the event lifecycle. Inbound messages and requests from attendees to exhibitors peak after a tradeshow, meaning crucial business opportunities fall into their laps once the event is over. Organizers should consider creating year-round communities where networking opportunities remain available outside the confines of the live event.

Please select this link to read the complete article from Associations Now.

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