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A Successful Rebrand Better Reflects Current and Future Members

That's what motivated OSAP's changes

Looking to make itself more relevant to a younger generation of CPAs and set itself apart from other groups with a similar acronym, the Massachusetts Society of CPAs (previously MSCPA) recently launched its new acronym, MassCPAs, and its logo.

MassCPAs has put a lot of energy into engaging with high school and college students so they are attracted to the CPA profession at an early age.

“With new generations of CPAs entering the profession, we thought now was a good time to refresh our look and make sure we can continue to grow and evolve while we’re bringing these new up-and-coming CPAs into our profession,” said Elizabeth Emanuelson, MassCPAs’ senior director of communications.

Please select this link to read the complete article from Associations Now.

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