Professional Membership Tip: A No-cost Retention Strategy
Sept. 23, 2021
As unlikely as it might sound, tracking career changes on job boards provides valuable information that helps with member retention and identifying new prospects.
How Does It Work?
Steve Doran, CAE, director of membership and marketing at NAFA Fleet Management Association (NAFA), identifies positions on the organization’s job board that are important to NAFA’s membership and sets up alerts that notify him when someone is about to leave those positions or if they are opening up.
He builds a spreadsheet that lists the person leaving the position, the company they are with, and the day the job post went up. Then, he checks his database to see if he is losing a member or gaining a new prospect.
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