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How to Build a Thought Leadership Strategy

Your content create an impact

Thought leaders are market leaders.

In fact, nearly half (49 percent) of company decision-makers credit thought leadership with influencing their purchasing decisions, according to Edelman and LinkedIn’s 2020 B2B Thought Leadership Impact Study. With that much at stake, it’s imperative that your thought leadership content create an impact.

But there’s much more to thought leadership than coming up with great ideas. “There’s no shortage of ideas, perspectives, research and writers,” said Erik Samdahl, vice president of marketing at the Institute for Corporate Productivity (i4cp). Thought leadership marketing must be governed by a unified marketing strategy with clear goals and a repeatable process.

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