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Rules of Engagement: Engagement Within Reach

Make member engagement easy, fast and effective

Instead of overwhelming new members with a long list of benefits in a traditional printed brochure, the International Society of Arboriculture (ISA) uses email to give them a handful of easy first steps to get involved.

ISA restructured its new-member communications and went from a printed brochure and membership card to an emailed piece. The message offers opportunities for new members to begin to engage with ISA in bite-size ways through its website, online community, social media, publications, certifications and products.

“A lot of folks didn’t realize we had a Facebook page, and they’ve been members for 20 years,” said Tip Tucker Kendall, ISA’s director of member services.

Please select this link to read the complete article from Associations Now.

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