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Breaking Through the Noise

Create content that connects

Content creation and distribution is a powerful means of driving traffic and increasing member engagement for associations. But for some association professionals, it can also be a great source of frustration.

In the 2021 Association Communications Benchmarking Report, which surveyed nearly 500 leaders of North American trade associations, professional societies and association management companies, half of the respondents said they needed to improve their content strategy, and more than half felt that their content and communication department was understaffed.

“The amount of content and the possibilities for delivery platforms has grown exponentially in the past 10 years since we started the Benchmarking Report,” said Sarah Sain, CAE, Director of Content for Naylor Association Solutions. “All of these choices leave some associations feeling overwhelmed — you want to do a little bit of everything, but you only have a few staff members and you just can’t tackle everything.” But here’s the good news: You don’t have to.

Please select this link to read the complete article from Associations Now.

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