Why Giving Members a Space to Build a Community is Essential
Relationships matter so much when making deals
A panel of membership experts recently convened on a webinar, “Re-Booting the Membership Experience,” hosted by the New York Society of Association Executives (NYSAE), to discuss how their organizations reacted after the start of the pandemic to deliver value to their members and—more importantly—what’s still working.
Keep Delight Alive
When its whole sector shut down in March 2020, speed, proximity to its members, and understanding what they were going through was a main priority, said Stephanie McAlaine, executive director at the Wharton Private Equity & Venture Capital Association. Like many associations at the time, Wharton PE/VC had to drive the value of membership and respond quickly to requests from members on how to handle the multiple challenges they faced.
Wharton PE/VC quickly put together a weekly, 12-part series called “What’s Happening Now” to help members navigate what the mergers and acquisitions markets were doing. Members logged in from all over the country, which highlighted the benefits of a virtual environment that kept members connected with each other and the organization at a critical time.
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