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Using Trials to Grow Membership in Your Organization

Ensure it's appealing enough for people to see value in upgrading

Bringing in new members via a discount or a free trial can be a real kick in the pants for your engagement—but it needs considerable thought before it launches if you want temporary members to stick around.

Joy Duling, CEO of The Joy of Membership, says that associations often set up free or trial memberships that can bring in new potential members and boost advocacy engagement.

Duling says that strategies like this can be effective if associations know what their goals are for offering a trial, with a keen eye on how it will convert trial members to long-term ones.

Please select this link to read the complete article from Associations Now.

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