How to Work With Influencers
Five tips for partnerships
Finding an influencer who aligns with your values and brand voice can have a powerful impact on your organization. And when you find that partnership, you’ll want to stick with it. Problem is, influencers are in high demand—especially now.
But there are ways to get influencers to keep coming back to your organization, even in a highly competitive environment, and much of it comes down to developing a fair and equal partnership. Consider these tips as you work with and approach influencers.
Give Influencers Creative Control
One surefire way to chase away a creative individual is to stifle their imagination. While you should have guardrails when it comes to content tone and direction, there’s no reason that your influencer shouldn’t have some creative control and be in on content-planning discussions.
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