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Practicing Smart App Marketing

Five ways to maximize your event apps

This state of affairs might sound familiar: A few years ago, you spent thousands or tens of thousands of dollars on a mobile application intended to boost engagement at your in-person events. It was used for a few days during the gathering, then forgotten until the next event.

But now, you don’t have any in-person events, or those events are hybrid and taking place over a time delay. What are you supposed to do with your investment?

Mark Wallach, manager of mobile business development for Results Direct, which produces websites and mobile applications for associations, agrees that events are often the bedrock for app uptake.

Please select this link to read the complete article from Associations Now.

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