Why Rituals Matter in This New World of Work
Use them to connect with work and retain colleagues
This summer, we spoke with author Priya Parker about how we should rethink gathering in the workplace as organizations return. A related consideration is how companies and teams can use rituals to raise morale and engagement, especially at a moment like now when retention and recruiting is more challenging.
Erica Keswin, a workplace strategist and executive coach, has investigated how companies use rituals and found that they can significantly boost collaboration and productivity. Earlier this year, Keswin published Rituals Roadmap, and since the pandemic started has been checking in with companies to see how their rituals have evolved.
We spoke with her this week about what has worked for them, and what leaders should be doing now. Here is a transcript of our conversation, edited for clarity.
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