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Professional Membership Tip: Honoring Veterans

Oct. 21, 2021

Natalya Read, director of membership at the American Society of Echocardiography (ASE), knew the group had a segmentation of members who were either active military or retired.

ASE had an informal discount available for active and retired military if someone asked, but Read wondered what ASE could do to honor them—not only if they requested, or on Veteran's Day, but year-round.

After discussing the idea internally and with ASE's membership steering committee, she came up with a more visible and concrete way for those members to access a discount.

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