10/27/2021

Seven Key Practices for Global Success

Taking an association global requires a lot of work and risk

While the pandemic created a number of challenges in the association community, associations have also garnered global attention and engaged international audiences through virtual events, leaving some leaders wondering if it’s time to go global.

Association Global Maturity: Critical Actions for Successful International Growth, an ASAE Research Foundation report, provides insights for leaders who are ready to make that leap. The report cites the foundation’s original research to describe what globally mature associations—those that are operating successfully around the world—do differently from other associations across seven key components of global operations. These seven practices may not guarantee success, but together they provide a solid structure to guide and advance global efforts.

Get board support. Among study respondents from globally mature associations, 96 percent said that their board considered international growth to be a high priority and served as active champions. Forty-seven percent of all respondents reported having that level of board support.

Please select this link to read the complete article from ASAE's Center for Association Leadership.