No Matter Your Organization's Size, It all Comes Down to Relationships
Practice care and attention in your interactions
The American Medical Group Association (AMGA) works with some of the biggest and best-known health organizations in the country, including the likes of the Mayo Clinic and the Permanente Medical Group. But despite the size of AMGA’s 175,000+ membership base of physicians, Joe DeLisle, director of council relations, believes the strength of this association lies in individual connections.
“The number one thing I would advise any marketer or membership professional in the association world looking to grow new memberships and increase retention is to develop one-on-one relationships with your members,” said DeLisle. “There is obviously a limit to the number of people you can do this with, but I have members with whom I text about baseball and chat about nerdy movies. As a representative of your association, you want to be regarded not only as a trusted source of information, but also as a person with whom the member feels connected.”
This personal touch pervades the AMGA’s approach to its councils, which are online groups organized via the Higher Logic community and communications platform.
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