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Professional Membership Tip: A Benefits Program That Puts Members First

Nov. 4, 2021

Looking for ways to deepen your value proposition and provide new services to increase member engagement? The National Association of Realtors’ REALTOR Benefits Program connects members with savings and exclusive offers on products and services from nearly three dozen companies.

For example, NAR recently partnered with Panorama Travel Solutions, which gives members access to competitive discounts, and they can also purchase discounted travel vouchers as closing gifts for clients.

How Does It Work?

NAR focuses on selecting business partners that bring in programs that members want and need. And they also make sure the offering and the pricing are all competitive, said Darren Hoffman, NAR’s director of customer experience. “Part of our responsibility is to really make sure we’re understanding the needs of our members,” he said.

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