11/05/2021

TikTok for Associations

The creative, quirky nature of the platform can help your organization shine

With 1 billion monthly users, TikTok’s potential for sharing a message is enormous. But the platform’s meteoric rise hasn’t been without roadblocks. Not only was TikTok thrust into the political sphere, but it’s also been marred by preconceived notions that it’s only a place for lip-syncers, silly memes, and funny dances—not established organizations.

But therein lie the possibilities for associations, which may struggle to be seen as approachable: TikTok provides a space to create content that highlights an organization’s personality and unique spirit.

“I think we were one of the early nonprofits to jump on board, and we got lucky that a few of our videos did go viral,” said Michelle Sagan, digital media manager at the National Down Syndrome Society (NDSS). “I think TikTok realized that nonprofits were jumping on board, and they were monumental in helping us get going.”

Please select this link to read the complete article from Associations Now.