11/05/2021

Organization's Return to Live Events Shatters Pre-pandemic Attendance

The group attributes the increase to new interest in techology, virtual platforms

While recent surveys of event professionals and anecdotal experience suggest some events are seeing lower attendance numbers as they return to in person, the Association for Advancing Automation (A3) bucked that trend: The group saw a 50 percent increase in attendance for its Autonomous Mobile Robots & Logistics Conference last month in Memphis, Tennessee, compared to its 2019 event.

Jeff Burnstein, president of A3, attributes the boost in live attendance to three factors: pandemic-spurred interest in automation, new leads from online events held during the pandemic, and innovative social media marketing.

“During COVID, everybody was sitting at home buying things online,” Burnstein said. “That explosion of e-commerce meant that companies had to be able to meet that demand. One of the ways they did that was by automating, and that’s why there is so much interest in this particular segment of automation.”

Please select this link to read the complete article from Associations Now.