11/12/2021

Using TikTok for Advocacy

Here are five key tips to use

Thanks to its tremendous growth, there’s a solid argument for associations to lean on TikTok as the next avenue for advocacy. But with such a large user base, how do you stand out on the platform? And what can you do to spread your message beyond your network? The National Down Syndrome Society (NDSS) has found a way to harness TikTok’s popularity, generating 4.8 million likes on the platform.

“It has become a big professional tool, and it’s been huge for some nonprofits,” said Michelle Sagan, digital media manager at NDSS.

Consider these strategies from Sagan to better broadcast your advocacy and awareness efforts on TikTok.

Please select this link to read the complete article from Associations Now.