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Business Pro Tip: Focus on Diversity in Your Donor Solicitation

Consider emerging demographic gaps

With Giving Tuesday coming up next week, associations with foundations and other fundraising arms are looking for ways to reach donors of all kinds.

One thing to consider when evaluating their donor outreach strategies? Diversity, according to recent research.

What’s the Strategy?

A recent report from, a subsidiary of the Better Business Bureau’s Wise Giving Alliance, reveals that racial minorities are increasingly interested in donating to charities—but there’s a gap in outreach.

Please select this link to read the complete article from Associations Now.

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