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A Strategy for Addressing Member Consolidation

Here are some tips for managing a growing concern

It's a safe bet that not many association professionals are sitting around hoping for another challenge to add to the mix, but they keep coming. Here’s one: a rapidly growing trend toward member consolidation, which is adding a lot of financial pressure to an already stressful situation.

Like many association leaders, Alan DeYoung, executive director and CEO of the Wisconsin EMS Association (WMESA), has been focused on nondues revenue since he began his tenure at the beginning of 2018. WEMSA’s membership dues revenue is only 30 percent of its entire budget.

Since WEMSA is a state association, it has a narrow market because there are only so many licensed EMS providers in Wisconsin. “I literally know all 18,000,” DeYoung said. The EMS profession, like many others, is struggling with staffing and more departments have to consolidate.

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