When Seeking Sponsor Dollars, Examine These Two Areas
Find opportunities to partner with sponsors in these areas
The economic downturn that came with the pandemic led some corporations to cut back budgets for areas they traditionally sponsored. However, two experts say funding for environmental issues and diversity, equity, and inclusion (DEI) has increased, and associations should look for chances to partner with sponsors there.
"We're seeing corporations wanting to utilize the new budgets that they have and the new resources they've put into areas like DEI and sustainability," said Lori Zoss Kraska, chief principal of Growth Owl, LLC. "[They want] to find good ways to make a connection and get their brand and information out there that they're doing these good works, as well as find some new opportunities to build content with associations and other types of partners."
Kraska and Bruce Rosenthal, principal at Bruce Rosenthal Associates, spoke earlier this month at the webinar, “How Associations Can Tap a New Source of Non-Dues Revenue in Corporations.” They offered examples and advice on how associations can approach these funding sources.
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