Complete Story


Good Reads You Might Have Missed: Generation Z

Understand that the landscape is not a monolith

It feels like just yesterday that we couldn’t get away from talking about Millennials—and now the hype around Generation Z feels like déjà vu.

But this generation, most of whom were born after 2000, is creating important questions for associations looking to draw fresh interest and attract young members and organizational talent. Gen Z is a hot topic for a reason—and there are already plenty of insights for how to reach its members.

But remember: Just because a generational trend might seem accurate doesn’t mean that it’s true across the board. Take the information here as guidance, not rule.

Please select this link to read the complete article from Associations Now.

Printer-Friendly Version