Advertising Group Starts Apprenticeship Program to Broaden Talent Pool
Learn more about the association's new apprenticeship program
Like several other industries, media and marketing companies are experiencing difficulties recruiting and retaining talent. To help combat this, the Interactive Advertising Bureau is introducing a digital media apprenticeship program.
"Right now, there is a lot of competition when it comes to people in the industry," said Jessalin Lam, IAB vice president of member development and diversity. "This is a way of really opening up to a new talent pool that hasn't really been tapped into yet."
IAB is piloting the program with two member companies beginning in January 2022 before opening it up to others. The companies involved will offer apprenticeships for data analyst positions and train and mentor the individuals selected for a year.
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