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2021 Holiday Trends and Tips From Associations

Here are some wide-ranging observations

The holidays are here, and since associations always have a close eye on trends, it's no surprise that many of them are sharing research and insights about the holidays and how to glide through them safely, while also making the most of them. Here are some wide-ranging observations.

Holiday Gifts & Travel

Americans who had to cancel getaways and get-togethers last year because of the pandemic are making up for lost time this holiday season, according to AAA. More than 109 million people—an almost 34 percent increase from 2020—will travel 50 miles or more as they hit the road, board airplanes, or take other transportation out of town between December 23 and January 2. That dramatic bounce back—27.7 million more people traveling—will bring this year’s numbers to 92 percent of 2019 levels. In addition, airlines will see a 184 percent increase from last year.

In the season of giving, most older adults plan to buy gifts for friends and family this year, according to AARP’s newest poll. More than eight-in-10 adults aged 50 and older plan to shop for gifts for a holiday or other sorts of observance. Children (74 percent) and grandchildren (53 percent) are their top gift recipients, followed by friends, siblings, other relatives and parents.

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