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The Toy Industry’s Stocking Stuffer This Year

An effective strategy against counterfeiting

Amid the holidays, with the backdrop of a shifting economy, you might have found something hiding out among the listings on shopping sites such as eBay and Amazon Marketplace: goods that look like the real thing, but aren't.

Counterfeit listings have become more problematic for consumers and businesses alike. But for many organizations, messaging around it has been a challenge—in no small part because many consumers are willing to purchase knockoffs. But The Toy Association has found an increasingly effective messaging strategy to highlight the risks of knockoff toys: They are often unsafe, using problematic materials such as lead paint, and can present a major risk to consumers.

Steve Pasierb, president and CEO of The Toy Association, said that counterfeiting has become significant enough that it’s a major focus of the trade group these days.

Please select this link to read the complete article from Associations Now.

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