How to Keep Your Hybrid Audience Coming Back for More
Employ targeted steps to bring them back
With some people still unable or unwilling to travel as COVID persists, hybrid meetings have allowed associations to attract more attendees than ever before. But how do you hold on to these new attendees and keep them coming back for more?
The answer, say experts, is a mix of two key strategies: extending the event experience by creating community around it, and using the data you gather to give attendees what they want and how they want it.
A primary reason people attend meetings—in person or virtually—is to connect with others, and you can help that process along even before day one, said Betsy Bondurant, president of Bondurant Consulting.
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