Complete Story


Admit It, You’re Curious

Learn these strategies to write better headlines

Associations may not be newspapers, but like publications and other media outlets, they have to write a lot of headlines, whether for blog posts, emails, white papers or other communications. Here are some headline-writing tips to help you draw in your audience, and move the needle on your messaging.

Focus on the Power of SEO

Writers and search engine optimization don't always fit together comfortably, but the fact of the matter is, many people are going to find your articles through methods such as search engines. If your headlines are written to be cute or funny rather than relevant, it could threaten the reach of the stories you write.

As Poynter noted, it's important to embrace things that in a prior era of headline writing would be considered a no-no, such as using full names of the individuals and organizations about which you are writing.

Please select this link to read the complete article from Associations Now.

Printer-Friendly Version