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Startup Stories: Adult Non-alcoholic Beverage Association

New associations launch to fill a void in their sector

Starting point. Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association (ANBA), said the industry has grown rapidly in the last few years, but didn’t have its own group that provided people the ability to gather together and learn.

“There needed to be some infrastructure, as well as bringing the entire industry together with a voice to really support [it],” Salazar said. “Not just producers, but also partners and allies, everyone in the ecosystem.”

Early work. Although ANBA started with chapters here in the U.S., it has ambitious goals to open United Kingdom and European Union chapters later this year. The group also wants to create an environment that helps members succeed.

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