Four Tactics for Improving Exhibitors and Attendees' Expo Experience
Start early, create a comfort zone, use technology and try new things
With safety protocols such as masking and social distancing currently in place, exhibit halls may not have the same feel as they did before.
But that doesn’t mean that attendees and exhibitors can’t have meaningful experiences, say experts.
“After these last 20 months and many surveys that have been done, we know that both exhibitors and attendees are craving to get back to face to face,” said Cathy Breden, CMP, CAE, executive vice president and COO at the International Association of Exhibitions and Events and CEO of the Center for Exhibition Industry Research. “It’s all about that one-on-one, being able to see, touch, meet, build relationships—those engaging experiences that are created on the show floor.”
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