01/13/2022

Good Reads You Might Have Missed: The Strategy of Social Media

Jan. 13, 2022

A decade ago, a good social media strategy might have been based around Facebook and Twitter alone. But social media, and the networks we use to access it, have changed a lot—and so, too, have the ways that we engage with it.

The goal isn’t to get 50,000 likes every time out; it’s to engage with members and stakeholders. But even that less-lofty goal comes with some complexities that association pros should take the time to understand.

With that in mind, here are a few stories from the archives that social pros might find informative.

Please select this link to read the complete article from Associations Now.