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Content Consumption: The Fallacy Associations Need to Avoid

Quality should come first

One of the great disservices perpetrated by the glut of content marketing thought leadership has been seeding the idea that the way people consume media is fundamentally changing.

“Eight content consumption trends to watch for!” “It’s all about AR in 2022!” “Voice-activated content is the future!”

Some platform releases a new feature or format, some people start using it, and there you have it: a seismic shift in human behavior. It’s never based on an insight about people themselves, just the fact that they will consume whatever’s in front of them regardless of how it’s presented.

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