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Bob Ross's Guide to Connecting With an Audience

Insights from the departed painter on leaving lasting legacies

You may recall Bob Ross, the iconic art instructor and TV host of PBS's The Joy of Painting. It's been more than 25 years since his death, but I bet fans can still hear his paintbrush swooshing across the canvas.

It wasn't just the artwork that kept Americans coming back for more. Ross' networ noted that around 90 percent of all viewers never painted with him.

So, what is it that enables us to recall his many "happy little trees" all these years later? Ross used key ingredients to grow his business and exemplified traits that allowed him to leave a legacy.

Please select this link to read the complete article from Entrepreneur.

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