How you should react when big decisions affect a key regulation
But given that guidance on enacting GDPR in the European Union was somewhat vague, regulatory parsing of the framework will continue to affect future GDPR implementations. A recent regulatory decision out of Belgium may be the most prominent interpretation thus far.
Earlier this month, Belgium’s data protection authority ruled [PDF] that IAB Europe’s Transparency and Consent Framework (TCF)—an approach to managing consumer data by advertisers that rely on the industry’s OpenRTB, or real-time bidding, ecosystem—failed to comply with a number of GDPR provisions. The decision will probably cause major changes in how websites with advertising manage consumer data. (IAB Europe, which faces a €250,000 fine and a 60-day mandate to update its data-collection practices, is appealing the decision.)
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