Business Pro Tip: Build a Quick-stats Database for Members and the Media
If you've got the funding to do so, it can be worthwhile
Perhaps this sounds familiar: You’re making a case to the board, and your argument would be a lot stronger if there were a stat to point to. Associations can help people in this situation—and when done correctly, it could prove an interesting twist on the standard FAQ that drives members to your existing research.
What’s the Strategy?
The site includes a number of key statistics, but once you click on a data point, you’re pulled into an explanation of it—and encouraged to check out a report or white paper that further contextualizes the data.
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