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Get Better Member Engagement With Your Career Center

One tactic: Host a resume sweepstakes

Association career centers provide both nondues revenue and valuable member benefits. Two tactics can help you boost engagement with members, which will also make it more appealing to recruiters, employers, and advertisers.

While robust career centers provide job openings and professional advice to members and nondues revenue from recruiters, employers, and advertisers to associations, it is critical to have members engage with the site. Here are two innovative ways to use your career center to increase member engagement.

Host a Resume Sweepstakes

Sometimes, telling your members and job seekers the value of employers being able to reach out to them if their resume is posted isn’t enough. Give them a tangible incentive for uploading their resume.

Please select this link to read the complete article from ASAE's Center for Association Leadership.

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